Case study: dormakaba partner evening at BAU for 130 guests

Our long-standing client entrusted us, as its event agency, with its partner event at BAU, the world's leading trade fair, in Munich. We whisked 130 guests off on a sightseeing tour of Munich. The destination: a fine dining restaurant. But the bus drivers took a wrong turn, the guides lost their bearings, and the guests landed, quite unexpectedly, in the not-at-all-fine slaughterhouse quarter. Shacks, sausage-casing shops, knife grinders and dodgy characters. And on top of that, these graffiti sprayers spraying a huge piece on a wall – surely illegal! Unease spread. Murmurs, giggles, "This can't be happening!?"

But the two graffiti artists turned out to be friendly and put an end to the uncertainty. They showed the group the way to Monti Monaco, a well-kept secret among Munich's Italian restaurants. There the guests were spoilt with culinary and musical dolce vita. We're "proud as Punch" that the graffiti now hangs in our client's foyer. "You Matter!" it calls out to everyone who looks at it, painted on rough OSB boards from the building site. "You Matter!" is our short form of the client's tagline, "For every place that matters". Never mess with a client's tagline? We did. "Wherever you, our partners, are – we are too!"

For more than ten years, we have been at dormakaba's side with this partner format at every BAU. That is how one evening becomes a tradition and continuity in event marketing.

"Our traditional partner trip to the BAU trade fair in Munich has been a special experience for more than ten years!" Joëlle Wildi, Marketing Manager Partner & Romandie, dormakaba Schweiz SA (translated from German)